AMG Powering Security Connectivity at The Avenues Riyadh

How AMG Systems enhanced the safety and operational efficiency of the largest mall to be built in the Middle East.

AMG provides security solution at The Avenues Riyadh Phase 1

The Avenues Riyadh is expected to be the largest mall in the Middle East, designed to deliver a world-class shopping and entertainment experience for residents and tourists. AMG Systems were involved in the project to enhance security and surveillance of the millions of visitors that are expected each year.

Powering security connectivity for mission-critical surveillance

To enhance the safety and operational efficiency, the mall required high-performance connectivity for over 1,400 IP security cameras spread across a vast area. Not only this, but they needed a robust solution that would maintain high operational efficiency long into the future. 

The AMG team worked closely with the developers at The Avenues to determine the key requirements for the project, with a solution that needed to:

  • Support long-distance fibre connectivity for backbone infrastructure.
  • Provide PoE (Power over Ethernet) for cameras without compromising reliability.
  • Ensure scalability for future expansion.

Mock-up image courtesy of Shomoul

A proven solution for the future

To meet the security requirements, AMG Systems deployed a hybrid solution using its advanced networking products:

  1. AMG250 Series Industrial POE Media Converter
    • Connected 600+ cameras across the mall’s backbone network.
    • Delivered high-speed fibre connectivity with robust redundancy features.
    • Ensured secure and resilient network architecture for mission-critical surveillance.
  2. AMG140A-1GR Series PoE Extenders
    • Powered 800+ cameras in remote and hard-to-reach locations.
    • Extended PoE and data, beyond standard limits for more than 100 meters limitation of ethernet cable , reducing the need for additional cabling and power sources.
    • Simplified installation and minimised infrastructure costs.

AMG Systems’ industry-leading solutions for the project provided a range of key benefits for The Avenues Riyadh including:

  • Reliability: AMG’s industrial-grade solutions ensured uninterrupted surveillance coverage.
  • Scalability: The network design supports future expansion without major overhauls.
  • Cost Efficiency: PoE extenders reduced cabling and power requirements.

Thanks to the innovative solutions provided by AMG Systems The Avenues Riyadh will operate one of the most advanced surveillance networks in the region, powered by AMG technology. The deployment guarantees real-time monitoring, enhanced safety, and operational excellence for the largest mall in the Middle East.

AMG are very proud to have been an integral part of this security project and look forward to being involved with similar developments in the future.

About AMG Systems

Founded in 1993 and ISO 9001-accredited, AMG Systems is a global leader in providing environmentally robust, reliable industrial network transmission solutions including media converters, Ethernet switches, wireless and analogue fiber solutions—designed to withstand the most demanding environments for security, transportation, utilities, and oil & gas.

Our Lifetime Warranty and responsive design team ensure customer confidence and long-term support throughout the entirety of every project. All our industrial products are made in the UK, combining the latest innovative technology with world class design.

Keep up to date with all the latest news here

Related articles